Flavourtown Bakery

44% increase in conversion

78% increase in mobile conversion

22% increase in organic conversion

235% increase in revenue

22% increase in organic traffic

7% increase in order value

The Brief

We’ve worked with Flavourtown on their websites since they started back in 2013, helping them to build and grow their presence online. With the ever-increasing popularity of the brand both on- and offline - following the launch of their first shop in London in 2017 - Flavourtown needed their website to not only support this growth but to also provide customers with functionality that was missing from their current Magento website and simplify the daily tasks of their in-house teams.

We re-platformed Flavourtown onto the Shopify e-commerce platform and worked closely with their in-house Graphic Designer to ensure the new website continued to reflect Flavourtown's strong and unique branding. Improving checkout functionality was a strong focus for the new site, ensuring easy collection or delivery selection for customers. From an operations perspective the new website needed to be streamlined for efficient order, baking and delivery management.

Design & Usability

With an established brand and website, the new site needed to continue to reflect Flavourtown's well-known branding and personality, allowing for instant recognition. Collections focus on showcasing products to customers, while individual products have custom options to allow for additional personalisation.

With mobile traffic high for Flavourtown, a key aspect in this re-platforming project was making sure the experience for mobile visitors was simple and easy, without compromising the look, feel and functionality of the website.

Online Marketing

Flavourtown's organic search was already well established and driving high quality traffic, this was a key consideration throughout the re-platforming process as we needed to minimise the loss from this channel. By management throughout the process the website gained organic traffic post go-live, with conversion from this channel also improving.

Bespoke Checkout

We created a bespoke checkout process for Flavourtown, to enable them to offer a complex matrix of delivery options and prices to customers, while keeping this as simple and streamlined for customers to use. This has resulted in reduced checkout drop-off and improved conversion across all devices and traffic channels.

Platform & Integrations



"We are a high end gourmet cake and cupcake bakery and having the right website is vital to our success, we are modern, playful and have a highly visual product and Times 2 have understood and embraced that from the get go.

In the last five years our online presence has grown and what started out as a very clean simple website has grown into a powerful e-commerce platform and none of this would have been possible without the expertise of the gang at Times 2 Studios.

Unlike many web companies Times 2 actually listen to what you need and then go away and design and build bespoke solutions, solutions that are very client focused.  As a business with very specific needs for customer ordering, delivery and customisation we are probably a nightmare client BUT no matter how hard we’ve pushed the guys at Times 2, not only have they delivered an amazing bespoke site but also the seamless integration our business demands.

We very much see Times 2 as stakeholders in our business as they’ve always gone above and beyond to make sure we get rockstar service and a solution that bottom line makes us money and gives our customers the easiest possible online ordering experience. We’ve just re-platformed our website to Shopify this summer and the numbers don’t lie! Increased traffic, revenue and and customer satisfaction have all shot through the roof. We need have a future proof website delivered on budget, on time with some really complex backend requirements, Times 2 are very much at the heart of our business.”